Packaging design
Graphic design
Illustration
Graphic design
Illustration
January 2024
Personal project
Personal project
InsightThe fermentation of AIRA rice lager involves a careful balance. While most rice lagers are clean and neutral, AIRA achieves a unique harmony, blending gentle and spicy elements for a distinct and refined taste.
Solution
I was inspired by my grandparents' old paintings, where colors and elements are softly balanced. Nature inspired me, and I found harmony between the tiger representing strength and perseverance, and the lily symbolizing purity. The illustrations were created with the inspiration from traditional oriental art to connect with the rice lager's history.